Context
A media-technology integrator serving broadcast and post-production customers needed its corporate website, product catalogue, inventory, store and marketing tools to work together.
Engagement
Beginning in 2008, we worked with its staff and specialist implementation partners on a series of website, commerce and integration projects. The relationship grew from a corporate/catalogue site into ongoing business-process and marketing support.
What we delivered
- A content-managed corporate/catalogue site launched in April 2009, with product and manufacturer organization, staff training and follow-up support.
- B-stock inventory and marketing process design, working bulletin/reporting prototypes, and coordination of inventory data, imagery and landing pages.
- Design, content and implementation coordination for a transactional store launched in January 2012; a separate corporate-site relaunch followed in May.
- Responsive-site and CMS modernization in 2014, followed by Act-On lead-capture integrations, campaign templates and source tracking.
- Custom workstation-bundle inquiry forms, contact and return forms, event registration, video-player integration and website operations.
- Order Tracker styling, reporting support and print-ready advertising, working alongside the client's database, ERP and marketing partners.
Outcome
The record includes launched corporate and commerce sites, completed custom forms, accepted advertising artwork and recurring support. The work gave the client's teams connected tools for presenting products, handling inquiries and running campaigns.
Some initiatives stopped at a different stage: the training-enrollment venture reached selected preview, and a broadcast-network portal assignment covered paid planning before another vendor received the build. We distinguish those from the sites and integrations that went live. Backend ERP/database work was shared with specialist partners.